The popular platform provides tools to developers to create new video games: it has a user record and the top 5 among the most viewed on YouTube.
Despite the fact that Fortnite is news almost every week thanks to its constant records, its updated content or some new collaboration with important brands, in the world of gaming there is another phenomenon that is on the rise and threatening compared to other free ones that are trending constant.It’s not about Minecraft , which was also left behind, but about Roblox, game that has surprising interactions with younger generations.
Developed by Roblox Corporation , in the hands of David Bazucki and Erick Cassel , it is a platform that provides a wide variety of tools for its users to build their own playable experiences. Within the Roblox community there are both inexperienced gamers and young programming enthusiasts and professional video game developers.
To understand this phenomenon, which in mid-2019 achieved an impressive record of 115 million users, it is important to consider several factors. First of all, it is atitle free-to-play. In other words, users access the platform completely free of charge, as is the case with Fortnite , and have access to all the tools from the beginning.Like many other video games, it includes microtransactions for those who want to obtain all possible items instantly. As has been proven over time, this business model, which does not charge anything for the game, but does charge for extra elements, is extremely profitable.
The Roblox figures are proof of this: a few weeks ago it achieved an impressive gross of 150 million dollars. In recent times, major investors have focused on the popular video game that is valued at approximately $ 4 billion .At the end of 2019 it was also confirmed that Roblox isamong the five most viewed video games on YouTube. It is expected that by the end of 2020 it will have become an unattainable phenomenon.
The success of the platform did not happen overnight. Roblox officially launched in 2006 and slowly but surely gained popularity over the years. In 2018 it registered a total of 60 million registered users. A few years earlier began the exponential rise in popularity that today gives it the record of active users that exceeded 100 million players. According to its own creators, users spend about 1.2 billion hours a month on Roblox.
An important element to highlight within the phenomenon that Roblox represents is that it rewards the creators of the community. The currency within the title is called Rubux and can be obtained with real money, as well as withdrawn to an account. Developers of the more than 90 million games that can be found on Roblox can earn money either from their experiences, cosmetic items created by them, or even new tools they have developed.
The best-known story that emerges from this aspect is that of Josh Wood , a 19-year-old young man who is paying his college expenses with the money he earned creating video games on the popular platform.Be it a group of developers or a simple user, anyone registered on the Roblox site can create a new experience with the large number of tools available in Roblox Studio .
A few years ago, Roblox Corporation began holding its own developer convention through exclusive invitations.There, the most important novelties of the platform are revealed year after year and the creators of the tool anticipate their goals for the future. In the 2019 edition, CEO Dave Baszucki anticipated some of the goals that were set for 2023. Among the most prominent,Roblox Corporation wants the president of the United States to mention the game and for some international brand to develop their own video game within the platform.
They also aspire to exceed one million simultaneous users, a figure that no other video game has achieved so far. The only one who came close was the giant Counter Strike: Global Offensive a few weeks ago, after years of maintaining a huge audience and with a little help from the massive Coronavirus quarantine.
Baszucki also anticipated that they seek to create a toy empire to represent half the industry, at least in the United States, and have their own movie, with the different characters and aesthetics of the game.
Some of the proposed goals seem more achievable than others, but the company was smart to plan these goals only for 2023.
TConsidering the growth that the game has had in these last three years, it does not seem at all unreasonable that Roblox will become the most consumed video game platform in the world in 2023.
This is also due to the fact that more than half of the users are outside the United States, which greatly decentralizes the public and results in a much more varied audience.